Branding design - Wake SM, or Wake Sports Muskoka, is a wakeboard instruction company that hired me to revamp their brand image. I created a new logo, business cards and updated the website. Wake SM wanted their logo to be simple and easily distinguished from the other wake board instruction logos that were present in Muskoka. I created a combination between a word-mark and letter-mark. The colouring in the branding was inspired by the iconic sunsets that happen every day in Muskoka.